There are certain facets of marketing that have always seemed to capture more attention than others in regards to growing your business online. One of these is testing. This adherence (and some might conclude, obsession) with data is not confined solely to the marketing world, as it seems most aspects of society have transformed into “data-driven” models. Data-driven decision-making in marketing is incredibly valuable, but there is a time and place for everything, and marketing…

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In today’s digital landscape, having a robust online presence is essential for businesses of all sizes, but especially those in the local service industry. With more people relying on search engines to find what they are looking for, businesses that are easily found online and have a solid online reputation will have a major advantage over their competitors. So in this post, I’m going to show you how you can improve the local online presence…

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In a previous post, I covered some of the regular mistakes I see with keyword selection and usage in search campaigns. I teased that after the campaigns are set up, the job is not done; that there are regular maintenance tasks you should be working on to keep your keyword list healthy and thriving, and that a new post was coming with more details. Well, good news fam, this is that post! 6 keyword maintenance…

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It’s April and we’re about to make it rain on your business with creative marketing ideas for the whole month.  There’s National Grilled Cheese Day, Take Your Child to Work Day, Autism Awareness Month, Sexual Assault Awareness Month, and more. These observances and themes provide opportunities for you to connect with your customers, express your voice and values, and creatively engage your audience—especially on social media. Read on to learn all April themes, holidays, and…

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Already, this year has seen a record-setting number of layoffs across the tech sector. Even for those not directly impacted, the news can be frightening. After all, millions of small and medium businesses rely on tech giants like Google and Microsoft to power their digital advertising. Image source Last month, we shared insights on What the Big Tech Layoffs Mean for Small Businesses and PPC. I contributed to this post and while many experts had…

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Over the last few years, Google and Microsoft have continued to come out with new fancy tools to help get your business in front of potential customers, but in my experience, nothing quite compares to Search. These users tend to have the highest intent to buy as they’re actively looking for a solution to a problem, not just browsing content like many other campaign types. But there is a bit of a problem with them:…

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Netflix took 3.5 years. Facebook took 10 months. Instagram blew us away with 2.5 months. And then came ChatGPT. Launched in November 2022, it took just five days for this piece of technology to reach one million users. Image source So yes, it’s the talk of the town. But can we trust it? What implications does it have for marketing—for small businesses in particular? In this post, I’m going to simplify ChatGPT for you so…

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