As a business, it’s important to stay in front of your customers where they are, not where we want them to be. And with one billion monthly active users, you can bet that a good portion of your customers are on Instagram. Combine that with the fact that video content fosters more engagement, connection, and trust, and you can see why Instagram Reels has become a marketing tool for businesses.  In this post, I’m going to…

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Ugh, we hate when this happens. Either your new campaign is ready to roll or you’ve been cruising with it for a while now. Then, out of nowhere, that ugly red text is glaring at you from the status column. You. Want. It. Gone. ASAP! But how?  Fear not! Today I will be diving into the following to alleviate your ad disapproval woes:  19 Google Ads disapprovals, what they mean, and how to fix them. What to do if you need…

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There is no shortage of statistics from during the pandemic, showing drastic drops and soaring growth rates as our behaviors shifted so rapidly. But we’re now halfway through 2021, well into the (dare we say it) new normal. It’s time now to look at which changes have stuck and what we can do about them as marketers. That’s why we’ve gathered these post-pandemic marketing statistics for 2021 to help you come to a safe landing after…

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Content marketing can make or break the success of an account-based marketing campaign. To ensure your campaign is a success, avoid these five content mistakes. Read the full article at MarketingProfs

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Most people say their perception of a company changes when they notice that it has made a grammar mistake, according to recent research from Tidio. Read the full article at MarketingProfs

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Google Search Console is a powerful tool that business owners, marketers, and SEO specialists can use to elevate their site’s digital presence and organic traffic. But despite its growing popularity, the Google Search Console interface isn’t exactly the most elevated or intuitive to use. Hence the increasing volume of queries for “how to use google search console” over the years. Search volume trends from 2017-2021 for ‘how to use google search console.’” Knowing how to use…

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As the summer gets into full swing and Q3 approaches, the familiar lead generation slump hits. We’ve all been there: people start taking vacations, stop answering their phones, and your sales team starts getting antsy for more SQLs. Oh, and there’s also the whole cookieless internet thing, where first-party data collection on websites is more important than ever.   It’s prime time to set up some fresh, new lead magnets! Read on so you can: Learn what…

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