Huge thanks to PPC experts Susie Marino and Francine Rodriguez for their collaborative efforts on this roundup!  Google Marketing Live, a brief history: In 2019, we learned about Discovery Ads, Gallery Ads, and Max Conversion Value. In 2020, we learned that even Google couldn’t withstand a pandemic. In 2021, we learned that Alicia Keys hates being marketed to. All kidding aside, many would agree that the key takeaways from this year’s event are pretty ambiguous and confusing. We’ve been…

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Content marketing is inherently a long-term, cumulative investment; a single piece of content won’t likely lead to a sales increase. That makes it hard to measure ROI. But hard doesn’t mean impossible. Here’s how you can measure your content marketing. Read the full article at MarketingProfs

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I’ll admit it: company core values enter the cliche zone more often than not. We work together. We strive for excellence in everything we do. We put our customers first. But truth be told, there’s a reason why they’re overused. Plus, the authenticity of a company’s core values (even if authenticity is one of them) is unimportant. What matters is that they are clearly defined and actually carried out.  And cliche or not, data shows that core values impact a company’s…

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Despite Google’s claims that broad match is more effective than ever before, many advertisers are still reeling from the loss of their beloved modified broad match type. How can you continue getting relevant traffic from your ads?  Enter: Broad match keywords + audience targeting. To be fair, this was always something you could do, but was not ideal due to its restrictive nature. However, now that modified broad is gone, we have to get craftier…

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July: It’s the seventh month of the year (fifth in the Roman calendar), rhymes with reply, should rhyme with truly, has a whopping 31 days—all great marketing opps for your business! Just joshin. That’d be sad. But July is filled with many opportunities for creative marketing—it’s National Anti-Boredom Month, Independent Retailer Month, home to World Emoji Day, Pandemonium Day, and plenty more.  Celebrate World Emoji Day and National Ice Cream Day in one post. Better…

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To marketer ears, “readability” inevitably conjures that familiar WordPress plugin: Yoast SEO. If you’ve never had the pleasure of using it, this is a Yoast feature that—with the help of a mysterious algorithm—calculates the reading “difficulty” of a piece of writing. It then makes recommendations like decreasing sentence length, using a more active voice, and breaking up large chunks of text with subheadings. It’s even audacious enough to put red or orange bullets next to…

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Back when we found out about iOS 14, there were a lot of question marks as to when it would be enforced, what it would mean for your Facebook campaigns, and how you could prepare. Now that iOS 14 is in full swing, many questions have been answered—but still more arise. Like how to run Facebook ads with the conversion objective in iOS 14 as successfully as you did before. And that’s what I aim to…

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