A stellar content experience for your buyers can be transformative–both to their relationship with your company and to your own business outcomes. But the rules of content have changed. You’ll need to know these three new rules of content experience. Read the full article at MarketingProfs

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Marketers say their biggest challenge with freelance content creators is the time they need to spend managing those freelancers and bringing them up to speed on brand guidelines, according to recent research from Skyword. Read the full article at MarketingProfs

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Not long ago, Google announced that in addition to the new Insights page, advertisers would now be able to automatically apply the platform’s customized campaign performance recommendations with the click of a button. This is in an effort to help businesses move faster, save time, and be helpful to their consumers. But truth be told, my initial post about these expanded recommendations was filled with frustration. You’ll notice I’m so irritated with the changes Google has made that I actually…

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If you perform a Google search for B2B marketing strategies, it’s all too easy to land on articles that simply provide the generic list of marketing strategies we already know to be true: SEO, PPC, email, social media, referral marketing, loyalty programs, and more. And many of the themes layered on top of these strategies are repetitive: know your target audience, personalize, and use your data. When a post tells you to know your audience. Personalize…

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Image posts tend to garner the most engagement for small and large business accounts on LinkedIn, whereas video posts tend to garner the most engagement for midsize accounts, according to recent research from Social Insider. Read the full article at MarketingProfs

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Writing about your experiences and aspirations can have a wide range of personal and professional benefits. This infographic from Opyrus explores the power of personal storytelling and how it helps both mental and physical health. Read the full article at MarketingProfs

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For years, advertisers have been looking for a way to keep their Google Ads spend under control aside from daily budgets and bid caps. Well finally, it’s here! Google recently announced that as of June 1, advertisers will be able to set monthly spend limits at the account level. This is groundbreaking for advertisers managing multiple campaigns while trying to keep to a monthly budget. So how does this new feature work? Are there any…

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