Unless you’ve been living under a rock these past thirty or so years, you’ve likely witnessed an incredible evolution in our use cases for technology in day-to-day life. There’s been a clear switch from landlines to wireless devices, printing out MapQuest directions to using a GPS, and from flipping through a phone book to doing a quick search. Source It’s no secret at this point that your business needs to be easily found online, and…

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Automation in Google Ads has its pros and cons, depending on what feature you’re dealing with and which PPC practitioner you’re talking to. Empiric Marketing LLC founder Brett McHale shares his perspectives here on Google Ads automation, and now, Jyll Saskin Gales shares hers! ——- Is Google Ads automation your friend or foe? Even as a self-proclaimed machine learning lover, I will admit that “just automate it” is not always the right answer. In this…

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Whether you’ve got a new business or established one, there are lots of different ways to get your name out there in front of the right people. You’ve got pillar strategies like SEO, PPC, social, and more, and then there are more niche tactics within those strategies that can be wildly effective if you know how to use them right. One such tactic is through the platform Help a Reporter Out (HARO), which can help…

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American filmmaker Ava Duvanay once said, “When we’re talking about diversity, it’s not a box to check. It is a reality that should be deeply felt and held and valued by all of us.” I agree wholeheartedly with this statement, but at the same time, I also realize that from a business and marketing standpoint, there is a need to put some structure, and maybe even checklists, into place in order to build a true…

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Digital advertising is one of the most effective ways for businesses of all sizes to expand their reach, find new customers, and diversify their revenue streams. That is, if you know how to navigate it right. Each ad network has its own unique strengths that you need to play to if you want to actually get a return on your investment. And that’s why I’ve written this guide! In it, I’m going to distill the…

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The great thing about pop-ups: they work. Put the right offers on the right pages and you’ve got yourself a lead-generating machine. The tough thing about pop-ups? There is so much you can do with them that it’s borderline stressful (okay maybe completely stressful). That’s why we’re sharing 16 popup examples to help you get ideas and inspiration for your own website and lead generation efforts. Let’s check’em out! 16 awesome pop-up examples (& why…

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You’ve got your suitcase packed, your snacks all set, the directions queued up on your phone. Your playlist is good to go. You’ve got a full tank of gas. You hop in the car to hit the road and the car won’t start. This is what it feels like to get a Google Ads campaign live, only to see no conversions. Don’t worry. The trip must go on! This post covers everything you need to…

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