Increase Customer Engagement
Weekend Favs August 3 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out…
Read More“We must ground our webpage designs in the customer’s psychology or risk losing business.” — Flint McGlaughlin (This article was originally published in the MarketingExperiments email newsletter.) Think about your current landing page and ask yourself, “If I were to take my headline and put it on several other brands’ webpages, would it still apply to other businesses? In other words, is my landing page headline generic or specific? Let’s take the following headline from a healthcare…
Read MoreWeekend Favs July 27 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out…
Read More(This article was originally published in the MarketingExperiments email newsletter.) THIS WEDNESDAY, July 24th, 1 p.m. EDT: Join our live, interactive session on YouTube as Flint McGlaughlin discusses The 21 Psychological Elements that Power Effective Web Design (Part II) Recently, we published 73 before-and-after examples of webpages that MECLABS analysts and designers optimized using qualitative research and A/B testing tools. Our CEO and founder, Flint McGlaughlin, was a keynote speaker for the recent A/B Testing Summit, and…
Read MoreWeekend Favs July 20 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out…
Read MoreAsk MarketingExperiments: How do qualitative research, design thinking, and design sprints relate to A/B testing? – MarketingExperiments Home A/B Testing Ask MarketingExperiments: How do qualitative research, design thinking, and design sprints relate to A/B testing?
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