Increase Customer Engagement
Weekend Favs July 13 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out…
Read MoreWeekend Favs July 6 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out…
Read MoreThis article was originally published in the MarketingExperiments email newsletter Often, business leaders delegate copywriting to an individual or agency who are not deeply familiar with the company’s value proposition, which is the essence of the message you are trying to convey to prospective customers. This is a mistake. The message should never be delegated, only the words of the message. In this YouTube live video replay, Flint McGlaughlin explains with visuals how a leader…
Read MoreHow do you strengthen a struggling brand? Rebranding is a quick fix. But that’s like painting a house instead of fixing the wiring or a faulty foundation. Rebranding alone doesn’t provide lasting results. Another frequent error is to make brand promises. This will only serve to create doubt. People will naturally want to counter your claims. Then you find yourself in a defensive position, trying to prove your value. In this YouTube live replay, Flint…
Read MoreWeekend Favs June 29 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out…
Read MoreMy weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road. Clockwise – Optimize your calendar and find free time to…
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