20 Jun

Subscription Marketing Discoveries: 26 marketing experiments to help you boost recurring revenue

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This article was originally published in the MarketingExperiments email newsletter (The video replay begins at 4:14 mark) Subscription marketing is extremely popular right now for both B2B and B2C corporations. Startups are especially taking advantage of its benefits. We’re discovering that customers and businesses love the convenience of automated recurring purchases and payments. Naturally, the customer is going to think twice before making a long-term commitment. Their trust must be won. In this YouTube Live…

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16 Jun

Weekend Favs June 15

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Weekend Favs June 15 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out…

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08 Jun

Optimizing Ecommerce Experiences: 25 valid ecommerce experiments to ideate your next A/B test

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This session is a precursor to Flint McGlaughlin’s keynote at Our success as marketers is dependent upon helping people make an observation set that leads them to conclude the product or service we offer is right for them. So we have to make sure that we provide just enough information to power their decision to purchase. And the information needs to be accurate — because their decision to buy comes with expectations that must be…

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08 Jun

Weekend Favs June 8

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Weekend Favs June 8 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out…

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