03 Jun

Display Ad Optimization: How to lower your CPA consistently with the right copy and imagery

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What if you had a methodology that could help you consistently lower your cost per acquisition (CPA) just by changing the copy and images in your ads? In this YouTube Live replay, Flint McGlaughlin dissects a simple heuristic that the MECLABS team uses to optimize the messaging in display ads. ea = 2at + i + as © ea: Effective advertisement at: Ability to capture attention i: Ability to turn attention into interest as: Force…

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02 Jun

Weekend Favs June 1

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Weekend Favs June 1 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out…

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26 May

Weekend Favs May 25

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Weekend Favs May 25 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out…

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21 May

Clarity Trumps Persuasion: 5 examples where clarity soundly beat out persuasion tactics

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This article was originally published in the MarketingExperiments newsletter. When creating an ad, it’s important to remember you are not trying to sell the product, you are just trying to get a click. So if you’re trying to sell a click, you only need to tell enough in the ad to spark the right kind of directional interest that will eventually lead to a purchase. In this video replay, Flint McGlaughlin and participants from YouTube Live…

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18 May

Weekend Favs May 18

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Weekend Favs May 18 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out…

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12 May

Weekend Favs May 11

Marketing, Tools0 Comments

Weekend Favs May 11 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out…

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