Increase Customer Engagement
Weekend Favs May 4 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out…
Read MoreJoin Flint McGlaughlin Friday, May 3, at 1 p.m. EDT for our next YouTube Live session – Clarity Trumps Persuasion: 5 examples where clarity soundly beat out persuasion tactics (no registration form required, just click the link). Last week, we created a hypothesis together using the same four-step framework that MECLABS data scientists and analysts use when teaching businesses how to test their marketing ideas. Our YouTube live participants helped create a research question as…
Read MoreWhat to Pay Attention to in Google Search Console written by John Jantsch read more at Duct Tape Marketing Are you using Google Search Console for your business? If not, now is the time to verify your domain so that you can dive into the mountains of useful data available to you through Console’s reports. Because there is a lot of valuable data to sort through, it can be difficult to know where to start…
Read MoreWeekend Favs April 27 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out…
Read More“Great science is always dependent upon a creative and artful process. The two work together. We use the creative to generate ideas that we convert to hypotheses. And then with these hypotheses, we use science to determine which of them is most accurate. From this, we’ve developed the most important concepts in the advancement of civilization — Predictability.” These are the words of Flint McGlaughlin in this replay of a live interactive session on Hypothesis…
Read MoreA customer often perceives the value of an offer differently from the marketer. This can be illustrated with the Lead Gen Fulcrum where the customer’s perceived value of your offer is on one side of the fulcrum and the customer’s perceived cost of that offer on the other end. In this replay of a YouTube interactive session, Flint helps us understand how to think like a customer so that we can tip the balance in…
Read MoreWeekend Favs April 20 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out…
Read More